So many ideas
for sustainability.
So little action.

Why ?

SUSTAINABILITY
IS A DOWNER.

Up to 98% of environmental news stories
are negative in nature* and predict doom.
People are told NO you can’t do that anymore.
And people feel like making sustainable
choices is making a boring or less good choice.

* De Meyer, K. et al (2021) Transforming the stories we tell about climate
change: from ‘issue’ to ‘action’. Environ. Res. Lett. 16 015002.

Say no
to no.

Want more action?
Make sustainability sexy.
Show the better world we can create.
Get people to focus on what we can do.
And get people excited with stories they
want to say YES to.
Turning No’s into Yes’s
Turning No’s into Yihaa’s
Turning No’s into Jippie’s
Turning No’s into Ok ok’s
Turning No’s into Oh my goddd’s
Turning No’s into Fuck yeahs
Turning No’s into Jaaaaa’s
Turning No’s into I’ll try it
Play Video

CHOOSE
YOUR ACTION.

We use behavioural science and craftsmanship to build better communication strategies, nudges or employee engagement strategies for organizations with ambitious sustainable products, policies or ideas. So your customers, civilians or team members go from ‘no thank you’ to ‘yes please!’.

Yes please

How we work.

This is how we roll if we go all the way.
But we can also take it step by step.
1. Get smarter (‘aha, behavioural science!’)
2. Crack the problem (‘why so little action?’)
3. Make a strategy (‘yes!’)
4. Develop a prototype (‘real world baby’)
5. Test and learn (‘exciting’)
6. Scale (‘how to grow?’)

The nono people.

NONO is founded by Jorn. He handpicks a team for every project from his
network of like-minded strategists and creatives. All dedicated to spark
more sustainable choices and behaviour.
Jorn Craeghs
Behavioural Strategist
NONO
Behavioural Strategist<br>
Bart Gielen
Creative Consultantbaan6
Creative Consultant
Tessa Ruggle
Creative DesignerDigital Jungle
Creative Designer
Dagmar Tureluren
Design & AnimatonKu’uipo
Design & Animaton
Sven Rosius
Communication Strategist
Communication Strategist
Marleen Holtkamp
Employee Engagement Strategist
Employee Engagement Strategist
Previous
Next
Do you feel like a NONO person too? Want to work with us? Let’s talk.

NONO EXPERIENCE

These are cases NONO people have worked on.

NONO Insights

Yes! This is where we share ideas
about sustainable behaviour change.

Want More Yes?

CALL JORN +32 479 36 53 46

Or write us an email

Mission:
To not hear a single
no thank you
to sustainability
anymore.

Headquarters in Brussels
(Belgium) + remote work

sustainable behaviour change agency

So many ideas
for sustainability.
So little action.

SUSTAINABILITY
IS A DOWNER.

Up to 98% of environmental news stories
are negative in nature* and predict doom.
People are told NO you can’t do that anymore.
And people feel like making sustainable
choices is making a boring or less good choice.

* De Meyer, K. et al (2021) Transforming the stories we tell
about climate change: from ‘issue’ to ‘action’. Environ. Res.
Lett. 16 015002.

Say no
to no.

Want more action?
Show the better world we can create.
Get people to focus on what we can do.
And get people excited with stories they
want to say YES to.

Turning No’s into Yes’s

Turning No’s into Yihaa’s

Turning No’s into Jippie’s

Turning No’s into Ok ok’s

Turning No’s into Oh my goddd’s

Turning No’s into Fuck yeahs

Turning No’s into Jaaaaa’s

Turning No’s into I’ll try it

Play Video

CHOOSE
YOUR ACTION

We use behavioural science and craftsmanship to build better communication strategies, nudges or employee engagement strategies for organizations with ambitious sustainable products, policies or ideas. So your customers, civilians or team members go from ‘no thank you’ to ‘yes please!’.

How we work.

This is how we roll if we go all the way.
But we can also take it step by step.

1. Get smarter (‘aha, behavioural science!’)

2. Crack the problem (‘why so little action?’)
3. Make a strategy (‘yes!’)
4. Develop a prototype (‘real world baby’)
5. Test and learn (‘exciting’)
6. Scale (‘how to grow?’)

The nono people.

NONO is founded by Jorn. He handpicks a
team for every project from his network of
like-minded strategists and creatives. All
dedicated to spark more sustainable
choices and behaviour.
Jorn Craeghs
Behavioural Strategist
NONO
Behavioural Strategist<br>
Bart Gielen
Creative Consultantbaan6
Creative Consultant
Tessa Ruggle
Creative DesignerDigital Jungle
Creative Designer
Dagmar Tureluren
Design & AnimatonKu’uipo
Design & Animaton
Sven Rosius
Communication Strategist
Communication Strategist
Marleen Holtkamp
Employee Engagement Strategist
Employee Engagement Strategist
Previous
Next

Do you feel like a NONO person too?
Want to work with us? Let’s talk.

NONO EXPERIENCE

These are cases NONO
people have worked on.

NONO insights

Yes! This is where we share ideas
about sustainable behaviour change.

Want More Yes?

CALL JORN
+32 479 36 53 46

Or write us an email