Ministry of Economy & Climate

Training on getting civilians on board for sustainable policy

Challenge

It’s tough times to be in government. While we need long-term brave policy to overcome the challenges of our time, governments are faced with increasing suspicion and resistance due to mass-influence campaigns, fake news and misinformation. A Dutch Ministry asked for a training on how we get people on board for sustainable climate policy.

Approach

We created a tailored training that resulted in a checklist with actions to take to design better communication and campaigns. The session ended with a short workshop, in which everyone was asked to choose which advice seems most promising and list the first actions they would take to integrate this into their work.

Result

  • + 3 hour masterclass
  • + 161 slides
  • + Checklist with 16 actions to take and check
    for the team

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